Finally, there’s a reason to support college basketball!

Female college students across the U.S. are posting photographs of their cleavage online in a demonstration of school pride.

The trend for ‘boob selfies’ began after University of Kansas student Tiffany Kent tweeted a photo of her breasts in a Jayhawks shirt with the hashtag #kuboobs in the hope of boosting support for her struggling college basketball team during a game in February last year.

The move proved to be a successful one, inspiring a sensational turnaround for the Jayhawks, from a 19-point deficit to a one-point-lead over the Missouri Tigers by the end of the game.

You know, it’s high time my female readers support SYLG. Come on ladies, show your pride!