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The Lane Bryant Lingerie Ad Will Air

By Wyatt Earp | April 24, 2010

Apparently, there has been a battle between the plus-sized women’s clothing company and network execs at Fox and ABC. LB claimed that the resistance was a shot at plus-sized women. Natch, Fox and ABC denied the accusation.

Personally, I see nothing wrong with the ad.

Lane Bryant’s controversial new lingerie ad has been given an airdate on Fox, April 28, during the closing minutes of the 9 p.m. edition of American Idol. The women’s clothing manufacturer had claimed both Fox and ABC objected to the commercial’s content.

LB has accused the networks of bias against large-size women—and the networks have denied such claims, accusing LB of trying to milk a non-story for publicity purposes.

LB complained that it was being treated differently from Victoria’s Secret, which has aired spots on both networks. The marketer essentially accused the networks of having a bias against larger women, with presumably more to show when wearing lingerie compared to the “waif-like” models in the VS ads, which LB said “run regularly” on both nets. “There’s no difference other than they’re bigger girls,” the LB representative said.

You can see the ad by clicking here.

Okay, here’s my take. First, the ad is fine, and there should be no problem airing it any time, any day. Second, and most importantly, I think the model in the ad is pretty hot, and I’d take her over a stick figure like Kate Moss.

Topics: Babes | 20 Comments »

20 Responses to “The Lane Bryant Lingerie Ad Will Air”

  1. Dannytheman says:

    Really?? That’s the ad? I was expecting more by all the hubbub about it.
    Definitely a pretty woman. I like thin, and I like thick. I only demand that they be a woman.

  2. John D says:

    Agreed on both counts, Wyatt. And Kate Moss? She’s built like a 10 year old boy.

  3. RogerDee says:

    Nuttin wrong with a little jiggle and wiggle. Tamer than alot of ads I’ve seen. Nice lookin’ woman!!

  4. Sally Anne says:

    Pffft. VS models are about as “waif-like” as this woman in the ad is “fat”. As a woman who is built like a 10 year old boy, I would like to see ads that don’t perpetuate the same old “boobs are the sexiest thing on earth” crap.

  5. Crankipants says:

    As Hard Drinkin’ Lincoln says, “Land of Goshen!”

    I wouldn’t kick that out of bed for eating crackers or a block of prosciutto for that matter!

  6. Morgan says:

    Nothing X-rated about the ad, and compared to some models, the woman in the ad looked normal.

  7. GroovyVic says:

    This baffles me because of those Playtex bra commercials. Have you seen the latest? About boob sweat? I mean, really. Those commercials are on all the time!

  8. Sully says:

    My kinda woman!!!!

  9. Old NFO says:

    WTF? and yeah, she’s DEFINITELY a woman :-)

  10. Watuschskie says:

    If she is that big when she’s of modeling age, she’ll be a bona-fide whale in 10 years.

  11. C/A says:

    Yeah she’s pretty hot… for a big girl ;)

  12. Ingineer66 says:

    I didn’t see anything wrong with the commercial. I prefer thin athletic women, but don’t forget the camera adds 10-15 pounds, most of those girls that look skinny on TV are in real life emaciated.

  13. Married to a plus size gal,,,,,,,,,,,,,for almost 27 years!
    And does anyone remember Babes on Fox some twenty years ago or so? Wendy Jo Sperber was gorgeous! May she rest in peace. Kathy Nadjimi and Nia Vardalos from Greek Wedding are extremely attractive women. I like them that way. If one does check out classical art,,,,,,,hmm, girls with curves.

  14. Wyatt Earp says:

    Danny – Sometimes, I don’t even care. Oh, I’ve said too much.

    John D – And that’s fine. My high school sweetheart was, too. But unlike Kate, my sweetheart was pretty.

    Roger – Agreed on both. The ad is pretty tame and the woman is lovely.

    Sally Anne – I’m sorry, were you saying something? I was looking at the boobs. :)

    Crankipants – But the crumbs get in the worst types of places.

    Morgan – Normally tasty, that is.

    GroovyVic – There is such a thing as boob sweat? I swear to God, I will never understand women.

    Sully – You mean with a pulse? Thank you, I’ll be here all week!

    Old NFO – And she’s giggity-tastic!

    Watuschskie – Then call me Ishmael.

    Captain – She’s pretty hot . . . for a girl.

    Ingineer66 – I prefer girls that like ugly guys like me. Not a lot of them out there.

    Glenn – Everyone loves the occasional curve or two.

  15. Schwing! Or was it ‘giggity’?

    If I had to die of something other than old age, then I guess meeting my maker like this at the erm…..’hands’ of Ashley Graham is as good a way to go as any.

    Or plus-size model and former Miss England Runner-up Chloe Marshall.

  16. skip says:

    I’d hit it, three times.

  17. Picky says:

    Sally said, “…ads that don’t perpetuate the same old “boobs are the sexiest thing on earth” crap.”

    Sally, there’s a reason they are perpetuated….to men, they ARE the sexiest thing on earth.

  18. With the amount of free advertising they are getting from it being banned, I’m sure they are not complaining.

  19. Wyatt Earp says:

    Fenway_Nation – Wow, Chloe is hawt!

    Skip – And four times on Saturday.

    Picky – I’d argue if I could.

  20. Woody says:

    As always Wyatt, you are correct. I’d take her over Kate Moss too. Now Miranda Kerr on the other hand? No deal!