By Wyatt Earp | December 20, 2008
Here’s an idea: Maybe they can play, oh I don’t know . . . MUSIC VIDEOS!
In trying to keep its hold on young and fickle audiences, MTV over the decades has undergone some fundamental programming shifts, but never before on this scale.
The cabler’s recent ratings declines include a 23% fourth-quarter drop in its core demo of 12- to 34-year-olds. So MTV is embarking on a major programming overhaul, with 16 new unscripted series over the next 4½ months.
You know what might help? PLAYING MUSIC VIDEOS!!
The series come from high-profile producers including Sean Combs, Matt Parker & Trey Stone, Donald Trump and Nick Lachey. And they represent a major thematic shift for the channel — more toward the meta-scripted reality of MTV’s “The Hills,” one of the cabler’s few success stories these days.
While MTV pioneered reality series with 1992’s “The Real World,” that genre has become ubiquitous, so the network is offering a slate that avoids the backbiting and bitchery of most nonfiction fare. (H/T - Drudge)
Again, I am not a network executive, but it would seem that the key to Music Television’s success would be . . . PLAYING VIDEOS!!!
But hey, do what you want.
Topics: WTF? |